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| Criterion |  Operations PDCA Cycle |  Growth A/B Testing |  Innovation Brainstorming |  Innovation Reverse Brainstorming |
|---|---|---|---|---|
Purposedifferent | For an improvement that still has to prove itself in everyday work, the method runs it through small learning loops. It connects planning, checking, and standardization into a repeatable learning mode. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. | For persistent errors or blockages, the method shifts the view to the opposite of the desired effect. It exposes the mechanics of failure and makes hidden causes easier to grasp. This makes improvement more concrete and the problem clearer. |
Complexitydifferent | Low | High | Low | Low |
Timedifferent | 1 h bis mehrere Wochen | 1-4 Wochen | 30-60 min | 30-60 min |
Participantsdifferent | 1-8 | 1-6 | 4-12 | 3-12 |
Formatdifferent | Workshop + async | Async | Workshop | Workshop |
Outputdifferent | PDCA Log, Experiment Plan, Learning Outcome, Standard Change | Experiment results, Decision log, Learning summary | Idea pool, Theme clusters, Shortlist | Reverse Ideas, Risk Themes, Solution Ideas |
Tagsno overlap | Continuous improvementLeanExperiments | ExperimentsGrowthAnalyticsValidation | BrainstormingIdeationCreativityWorkshopDivergence | BrainstormingIdeationCreativityRisk |