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Criterion
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Paper illustration of a Test Card with four fields for hypothesis, test, metric, and success threshold.
Product Discovery
Test Card
Paper illustration of KPI Tree with its method-specific working model.
Product Strategy
KPI Tree
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Purposedifferent
When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure.The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success.When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.
Complexitydifferent
MediumLowMediumMedium
Timedifferent
1-2 h Setup, laufend20-35 min90-180 min initial, dann laufend1-5 Tage
Participantsdifferent
2-61-53-8Nutzertraffic
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop + asyncAsync
Outputdifferent
Opportunity Solution Tree, Experiment Backlog, Learning LogTest Card with a pre-set thresholdKPI Tree, Owner ListClick Data, Interest Signal, Learning Decision
Tagsno overlap
DiscoveryOutcomesExperimentsOpportunity
ExperimentsValidationDiscoveryHypothesis
MetricsStrategyAlignmentMeasurement
ValidationExperimentsDemandDiscovery
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