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Criterion
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Paper illustration of GIST Planning with its method-specific working model.
Product Strategy
GIST Planning
Paper illustration of Hypothesis Prioritization Canvas with a method-specific labelled workspace.
Product Discovery
Hypothesis Prioritization Canvas
Purposedifferent
When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure.Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list.When many hypotheses compete for attention, it brings order to their learning sequence and importance. It separates problem, assumption, solution, and evidence. The result is captured as a prioritization canvas and a hypothesis backlog.
Complexitydifferent
MediumHighMediumMedium
Timedifferent
1-2 h Setup, laufendMehrere WochenWochen bis Monate je Goal60-90 min
Participantsdifferent
2-62-6 researchers plus sample3-103-8
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Opportunity Solution Tree, Experiment Backlog, Learning LogDesired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypothesesGoals, Idea bank, Step-project list, Tasks, Learning reportsPrioritization Canvas, Hypothesis Backlog
Tagsno overlap
DiscoveryOutcomesExperimentsOpportunity
OutcomesInnovationResearchQuantitative
RoadmapOutcomesPlanningExperiments
ExperimentsPrioritizationDiscoveryHypothesis
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