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Criterion
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Purposedifferent
When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure.Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.
Complexitydifferent
MediumHighLowMedium
Timedifferent
1-2 h Setup, laufendMehrere Wochen30-60 min1-5 Tage
Participantsdifferent
2-62-6 researchers plus sample1-5Nutzertraffic
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop + asyncAsync
Outputdifferent
Opportunity Solution Tree, Experiment Backlog, Learning LogDesired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypothesesCompleted Experiment Canvas, Success MetricClick Data, Interest Signal, Learning Decision
Tagsno overlap
DiscoveryOutcomesExperimentsOpportunity
OutcomesInnovationResearchQuantitative
ExperimentsValidationDiscoveryHypothesis
ValidationExperimentsDemandDiscovery
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