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Criterion
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
A paper-based illustration representing Design Sprint with its core stages and visible working result.
Innovation
Design Sprint
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Purposedifferent
When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure.Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess.When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric.
Complexitydifferent
MediumHighHighLow
Timedifferent
1-2 h Setup, laufendMehrere Wochen4-5 Tage30-60 min
Participantsdifferent
2-62-6 researchers plus sample5-81-5
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Opportunity Solution Tree, Experiment Backlog, Learning LogDesired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypothesesPrototype, Test Findings, Decision RationaleCompleted Experiment Canvas, Success Metric
Tagsno overlap
DiscoveryOutcomesExperimentsOpportunity
OutcomesInnovationResearchQuantitative
Design sprintPrototypeValidationInnovation
ExperimentsValidationDiscoveryHypothesis
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