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Criterion
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Paper illustration of GIST Planning with its method-specific working model.
Product Strategy
GIST Planning
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Purposedifferent
When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure.GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list.Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric.
Complexitydifferent
MediumMediumHighLow
Timedifferent
1-2 h Setup, laufendWochen bis Monate je GoalMehrere Wochen30-60 min
Participantsdifferent
2-63-102-6 researchers plus sample1-5
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Opportunity Solution Tree, Experiment Backlog, Learning LogGoals, Idea bank, Step-project list, Tasks, Learning reportsDesired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypothesesCompleted Experiment Canvas, Success Metric
Tagsno overlap
DiscoveryOutcomesExperimentsOpportunity
RoadmapOutcomesPlanningExperiments
OutcomesInnovationResearchQuantitative
ExperimentsValidationDiscoveryHypothesis
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