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| Criterion |  Product Discovery Opportunity Solution Tree |  UX Research Empathy Mapping |  Product Discovery Opportunity Interview |  UX Research Affinity Diagramming |
|---|---|---|---|---|
Purposedifferent | When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. |
Complexitydifferent | Medium | Low | Medium | Low |
Timedifferent | 1-2 h Setup, laufend | 30–60 min | 30-60 min je Interview | 45–90 min |
Participantsdifferent | 2-6 | 4-8 | 5-12 Interviews | 3-10 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop |
Outputdifferent | Opportunity Solution Tree, Experiment Backlog, Learning Log | Empathy Map, Assumptions List, Research Gaps | Interview Notes, Opportunity Themes, Customer Quotes | Theme clusters, Insight statements, Opportunity areas |
Tagsno overlap | DiscoveryOutcomesExperimentsOpportunity | SynthesisQualitativeWorkshop | DiscoveryInterviewsOpportunityCustomer | SynthesisQualitativeRoot cause |