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Criterion
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration of GIST Planning with its method-specific working model.
Product Strategy
GIST Planning
Affinity Diagramming
UX Research
Affinity Diagramming
Purposedifferent
When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.
Complexitydifferent
MediumLowMediumLow
Timedifferent
1-2 h Setup, laufend30–60 minWochen bis Monate je Goal45–90 min
Participantsdifferent
2-64-83-103-10
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop
Outputdifferent
Opportunity Solution Tree, Experiment Backlog, Learning LogEmpathy Map, Assumptions List, Research GapsGoals, Idea bank, Step-project list, Tasks, Learning reportsTheme clusters, Insight statements, Opportunity areas
Tagsno overlap
DiscoveryOutcomesExperimentsOpportunity
SynthesisQualitativeWorkshop
RoadmapOutcomesPlanningExperiments
SynthesisQualitativeRoot cause
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