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Criterion
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Empathy Mapping
UX Research
Empathy Mapping
Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration of GIST Planning with its method-specific working model.
Product Strategy
GIST Planning
Purposedifferent
When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list.
Complexitydifferent
MediumLowLowMedium
Timedifferent
1-2 h Setup, laufend30–60 min45–90 minWochen bis Monate je Goal
Participantsdifferent
2-64-83-103-10
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop + async
Outputdifferent
Opportunity Solution Tree, Experiment Backlog, Learning LogEmpathy Map, Assumptions List, Research GapsTheme clusters, Insight statements, Opportunity areasGoals, Idea bank, Step-project list, Tasks, Learning reports
Tagsno overlap
DiscoveryOutcomesExperimentsOpportunity
SynthesisQualitativeWorkshop
SynthesisQualitativeRoot cause
RoadmapOutcomesPlanningExperiments
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