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| Criterion |  Product Discovery Opportunity Solution Tree |  Business Strategy Ansoff Matrix |  Business Strategy Balanced Scorecard |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Low | High | High |
Timedifferent | 1-2 h Setup, laufend | 45-90 min | Halber Tag bis mehrere Wochen | 1-4 Wochen |
Participantsdifferent | 2-6 | 2-8 | 4-12 | 1-6 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Async |
Outputdifferent | Opportunity Solution Tree, Experiment Backlog, Learning Log | Ansoff Matrix, Growth Options, Risk Notes | Balanced Scorecard, Strategic Measures, Initiative Map | Experiment results, Decision log, Learning summary |
Tagsno overlap | DiscoveryOutcomesExperimentsOpportunity | GrowthStrategyMarketPortfolio | StrategyMetricsExecution | ExperimentsGrowthAnalyticsValidation |