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Criterion
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of MVP Test Matrix with a method-specific labelled workspace.
Product Discovery
MVP Test Matrix
Purposedifferent
When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan.
Complexitydifferent
MediumLowMediumMedium
Timedifferent
1-2 h Setup, laufend45–90 min1-5 Tage45-75 min
Participantsdifferent
2-63-10Nutzertraffic2-8
Formatdifferent
Workshop + asyncWorkshopAsyncWorkshop
Outputdifferent
Opportunity Solution Tree, Experiment Backlog, Learning LogTheme clusters, Insight statements, Opportunity areasClick Data, Interest Signal, Learning DecisionTest Matrix, Test Plan
Tagsno overlap
DiscoveryOutcomesExperimentsOpportunity
SynthesisQualitativeRoot cause
ValidationExperimentsDemandDiscovery
ExperimentsValidationDiscoveryOptions
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