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Criterion
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Paper illustration for 1-2-4-All.
Facilitation
1-2-4-All
Paper illustration for Round Robin Brainstorming
Innovation
Round Robin Brainstorming
Paper illustration of Rolestorming with its method-specific working model.
Innovation
Rolestorming
Purposedifferent
When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure.When many people in a group too rarely get to speak, 1-2-4-All distributes thinking time more fairly. The format builds participation step by step and makes quiet or still-unformed thoughts usable faster.With unevenly distributed speaking time, the method brings every person into the contribution one after another. It prevents early voices from setting the direction while still producing a shared idea space. This makes participation plannable and the team's diversity visible.When a search for ideas stalls, switching roles helps people step outside their own perspective and activate new logics of action. The method reduces habit because contributions arise from a different stance. This brings unfamiliar, often fitting solution approaches into play.
Complexitydifferent
MediumLowLowLow
Timedifferent
1-2 h Setup, laufend10-20 min20-45 min30-60 min
Participantsdifferent
2-64-100+4-103-12
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop
Outputdifferent
Opportunity Solution Tree, Experiment Backlog, Learning LogIdea List, Shared Insights, Emergent ThemesIdea List, Cluster, ShortlistRollenkarten, Ideenpool pro Rolle, Konsolidierte Shortlist
Tagsno overlap
DiscoveryOutcomesExperimentsOpportunity
FacilitationInclusionIdeation
BrainstormingIdeationFacilitationInclusionCreativity
BrainstormingIdeationCreativity
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