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| Criterion |  Product Discovery Opportunity Scoring |  Product Discovery Kano Model |  UX Research Empathy Mapping |  UX Research Affinity Diagramming |
|---|---|---|---|---|
Purposedifferent | When opportunities need ranking by their effect, it makes importance and satisfaction directly comparable. It separates problem, assumption, solution, and evidence. The result is captured as an opportunity-score table and top outcomes. | When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. |
Complexitydifferent | Medium | Medium | Low | Low |
Timedifferent | 60-120 min | 1-2 Tage | 30–60 min | 45–90 min |
Participantsdifferent | 3-6 | 10-50 | 4-8 | 3-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop |
Outputdifferent | Opportunity Score Table, Top Outcomes | Kano Matrix, Feature Classes, Priority Themes | Empathy Map, Assumptions List, Research Gaps | Theme clusters, Insight statements, Opportunity areas |
Tagsno overlap | PrioritizationDiscoveryOutcomesNeeds | SatisfactionPrioritizationCustomer | SynthesisQualitativeWorkshop | SynthesisQualitativeRoot cause |