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| Criterion |  Product Discovery Opportunity Scoring |  UX Research Empathy Mapping |  UX Research Affinity Diagramming |  Product Discovery Hypothesis Prioritization Canvas |
|---|---|---|---|---|
Purposedifferent | When opportunities need ranking by their effect, it makes importance and satisfaction directly comparable. It separates problem, assumption, solution, and evidence. The result is captured as an opportunity-score table and top outcomes. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | When many hypotheses compete for attention, it brings order to their learning sequence and importance. It separates problem, assumption, solution, and evidence. The result is captured as a prioritization canvas and a hypothesis backlog. |
Complexitydifferent | Medium | Low | Low | Medium |
Timedifferent | 60-120 min | 30–60 min | 45–90 min | 60-90 min |
Participantsdifferent | 3-6 | 4-8 | 3-10 | 3-8 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop |
Outputdifferent | Opportunity Score Table, Top Outcomes | Empathy Map, Assumptions List, Research Gaps | Theme clusters, Insight statements, Opportunity areas | Prioritization Canvas, Hypothesis Backlog |
Tagsno overlap | PrioritizationDiscoveryOutcomesNeeds | SynthesisQualitativeWorkshop | SynthesisQualitativeRoot cause | ExperimentsPrioritizationDiscoveryHypothesis |