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Criterion
Paper illustration of Opportunity Scoring with its method-specific working model.
Product Discovery
Opportunity Scoring
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Purposedifferent
When opportunities need ranking by their effect, it makes importance and satisfaction directly comparable. It separates problem, assumption, solution, and evidence. The result is captured as an opportunity-score table and top outcomes.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.
Complexitydifferent
MediumLowMediumMedium
Timedifferent
60-120 min45-90 min1-3 Wochen45-90 min
Participantsdifferent
3-62-85-12 Interviews3-8
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Opportunity Score Table, Top OutcomesAnsoff Matrix, Growth Options, Risk NotesJob Stories, Outcome Statements, Opportunity ListImpact Map, Outcome Hypotheses, Delivery Options
Tagsno overlap
PrioritizationDiscoveryOutcomesNeeds
GrowthStrategyMarketPortfolio
CustomerOutcomesNeeds
OutcomesStrategyBehaviorPlanning
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