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Criterion
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Paper illustration for Root Cause Analysis.
Operations
Root Cause Analysis
Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration for Root Cause Tree Analysis
Operations
Root Cause Tree Analysis
Purposedifferent
When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.When a problem keeps recurring and the cause stays unclear, the method exposes the underlying mechanism. It separates symptom, guess, and robust explanation from one another.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.For a problem with several suspected causes, the method builds a causal structure instead of a mere list. It makes visible how causes connect and where the strongest points of leverage lie.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
30-60 min je Interview1-4 h45–90 min1-3 h
Participantsdifferent
5-12 Interviews3-83-102-8
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop
Outputdifferent
Interview Notes, Opportunity Themes, Customer QuotesProblem Statement, Cause Hypotheses, Confirmed Causes, Action PlanTheme clusters, Insight statements, Opportunity areasCause Tree, Evidence Notes, Countermeasures
Tagsno overlap
DiscoveryInterviewsOpportunityCustomer
Root causeProblem solvingQualityIncident
SynthesisQualitativeRoot cause
Root causeTreeIncidentQuality
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