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| Criterion |  Product Discovery Opportunity Interview |  Facilitation Problem Framing Workshop |  Innovation Brainwriting |  Innovation Round Robin Brainstorming |
|---|---|---|---|---|
Purposedifferent | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | When a team works on symptoms but the real question stays fuzzy, a Problem Framing Workshop sharpens the view of the right problem. It separates observation, interpretation, and target picture from each other. | When loud voices or hierarchy distort the idea search, the method creates a quiet entry into joint development. It gives everyone thinking space and gathers contributions without social brakes, making diversity more visible and easier to build on. | With unevenly distributed speaking time, the method brings every person into the contribution one after another. It prevents early voices from setting the direction while still producing a shared idea space. This makes participation plannable and the team's diversity visible. |
Complexitydifferent | Medium | Low | Low | Low |
Timedifferent | 30-60 min je Interview | 60-120 min | 15-30 min | 20-45 min |
Participantsdifferent | 5-12 Interviews | 4-10 | 3-12 | 4-10 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop |
Outputdifferent | Interview Notes, Opportunity Themes, Customer Quotes | Problem Statement, Scope Boundaries, Assumption List, Next Analysis Questions | Idea sheets, Expanded concepts, Prioritized list | Idea List, Cluster, Shortlist |
Tagsno overlap | DiscoveryInterviewsOpportunityCustomer | FacilitationAlignmentDiscovery | BrainstormingCollaborationInclusionIdeas | BrainstormingIdeationFacilitationInclusionCreativity |