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| Criterion |  Product Discovery Opportunity Interview |  Product Discovery Outcome-Driven Innovation |  Product Discovery Jobs to Be Done |  UX Research User Interviews |
|---|---|---|---|---|
Purposedifferent | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. |
Complexitydifferent | Medium | High | Medium | Low |
Timedifferent | 30-60 min je Interview | Mehrere Wochen | 1-3 Wochen | 30–60 min per interview |
Participantsdifferent | 5-12 Interviews | 2-6 researchers plus sample | 5-12 Interviews | 1 participant per interview |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Interview Notes, Opportunity Themes, Customer Quotes | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Job Stories, Outcome Statements, Opportunity List | Interview Notes, Themes, Insight Summary |
Tagsno overlap | DiscoveryInterviewsOpportunityCustomer | OutcomesInnovationResearchQuantitative | CustomerOutcomesNeeds | QualitativeResearchCustomerDiscovery |