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| Criterion |  Product Discovery Opportunity Interview |  Product Discovery Jobs to Be Done |  UX Research User Interviews |  Product Discovery Outcome-Driven Innovation |
|---|---|---|---|---|
Purposedifferent | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. |
Complexitydifferent | Medium | Medium | Low | High |
Timedifferent | 30-60 min je Interview | 1-3 Wochen | 30–60 min per interview | Mehrere Wochen |
Participantsdifferent | 5-12 Interviews | 5-12 Interviews | 1 participant per interview | 2-6 researchers plus sample |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Interview Notes, Opportunity Themes, Customer Quotes | Job Stories, Outcome Statements, Opportunity List | Interview Notes, Themes, Insight Summary | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses |
Tagsno overlap | DiscoveryInterviewsOpportunityCustomer | CustomerOutcomesNeeds | QualitativeResearchCustomerDiscovery | OutcomesInnovationResearchQuantitative |