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Criterion
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
EventStorming on a long working surface: colored event cards form a business flow, friction points are marked, and a boundary separates different areas of responsibility.
Domain Modeling
EventStorming
Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Purposedifferent
When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.When a domain consists of many events, rules, and states, it creates a shared modeling space for the team. It bundles language, flows, and boundaries before domain knowledge fragments into siloed views.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
30-60 min je Interview2-8 h45–90 min1-2 h Setup, laufend
Participantsdifferent
5-12 Interviews5-123-102-6
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop + async
Outputdifferent
Interview Notes, Opportunity Themes, Customer QuotesEvent Timeline, Ubiquitous Language, Boundaries, Open QuestionsTheme clusters, Insight statements, Opportunity areasOpportunity Solution Tree, Experiment Backlog, Learning Log
Tagsno overlap
DiscoveryInterviewsOpportunityCustomer
Domain-Driven DesignEventsDiscoveryWorkshop
SynthesisQualitativeRoot cause
DiscoveryOutcomesExperimentsOpportunity
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