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| Criterion |  Product Discovery Opportunity Interview |  UX Research Empathy Mapping |  Innovation Brainstorming |  Innovation Starbursting |
|---|---|---|---|---|
Purposedifferent | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. | Helps clarify ideas, open questions, and testable next steps in concrete terms. It opens the thinking space, collects ideas, and leads to testable options. The result is captured as a star-shaped question map, question list, and assumption list. |
Complexitydifferent | Medium | Low | Low | Low |
Timedifferent | 30-60 min je Interview | 30–60 min | 30-60 min | 30-60 min |
Participantsdifferent | 5-12 Interviews | 4-8 | 4-12 | 3-10 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop + async |
Outputdifferent | Interview Notes, Opportunity Themes, Customer Quotes | Empathy Map, Assumptions List, Research Gaps | Idea pool, Theme clusters, Shortlist | Star-Shaped Question Map, Question List, Assumption List |
Tagsno overlap | DiscoveryInterviewsOpportunityCustomer | SynthesisQualitativeWorkshop | BrainstormingIdeationCreativityWorkshopDivergence | BrainstormingIdeationWorkshopDiscovery |