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| Criterion |  Product Discovery Opportunity Interview |  Business Strategy Balanced Scorecard |  Product Discovery Opportunity Solution Tree |  Product Strategy Counter Metrics |
|---|---|---|---|---|
Purposedifferent | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. | When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure. | When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions. |
Complexitydifferent | Medium | High | Medium | Low |
Timedifferent | 30-60 min je Interview | Halber Tag bis mehrere Wochen | 1-2 h Setup, laufend | 30-60 min |
Participantsdifferent | 5-12 Interviews | 4-12 | 2-6 | 2-6 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Interview Notes, Opportunity Themes, Customer Quotes | Balanced Scorecard, Strategic Measures, Initiative Map | Opportunity Solution Tree, Experiment Backlog, Learning Log | Counter Metric List, Guardrail Definitions |
Tagsno overlap | DiscoveryInterviewsOpportunityCustomer | StrategyMetricsExecution | DiscoveryOutcomesExperimentsOpportunity | MetricsMeasurementStrategyExperiments |