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Selected:Opportunity InterviewAssumption SurfacingDecision MatrixATAM (Architecture Tradeoff Analysis Method)
| Criterion |  Product Discovery Opportunity Interview |  Decision Making Assumption Surfacing |  Decision Making Decision Matrix |  Architecture ATAM (Architecture Tradeoff Analysis Method) |
|---|---|---|---|---|
Purposedifferent | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. | When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic. | ATAM helps teams weigh architecture decisions when quality goals compete. The team considers business goals, stakeholder expectations, and technical decisions together. The evaluation shows which risks need further investigation. |
Complexitydifferent | Medium | Low | Medium | High |
Timedifferent | 30-60 min je Interview | 45-90 min | 45-90 min | Several meetings plus preparation and analysis; total effort depends on scope |
Participantsdifferent | 5-12 Interviews | 2-8 | 2-8 | Evaluation team, architects, and relevant stakeholders |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Interview Notes, Opportunity Themes, Customer Quotes | Assumption List, Critical Assumptions, Learning Plan | Decision Matrix, Scoring Rationale, Selected Option | Prioritized quality scenarios in a utility tree, Architecture risks with reasoning and assumptions, Sensitivity and trade-off points, Findings report with open investigations |
Tagsno overlap | DiscoveryInterviewsOpportunityCustomer | AssumptionsRiskDecisionDiscovery | DecisionCriteriaScoringTradeoffs | ArchitectureQualityRiskTradeoffsStakeholders |