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Criterion
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Affinity Diagramming
UX Research
Affinity Diagramming
A paper-based illustration representing Event Modeling with its core stages and visible working result.
Knowledge Modeling
Event Modeling
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Purposedifferent
When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.Event Modeling connects business workflows with commands, events, and views into one coherent mental model. It helps design behavior, UI, and technical slices from the same underlying logic.When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure.
Complexitydifferent
MediumLowMediumMedium
Timedifferent
30-60 min je Interview45–90 min2-6 h1-2 h Setup, laufend
Participantsdifferent
5-12 Interviews3-102-82-6
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Interview Notes, Opportunity Themes, Customer QuotesTheme clusters, Insight statements, Opportunity areasEvent Model, UI Flow, Commands, Read ModelsOpportunity Solution Tree, Experiment Backlog, Learning Log
Tagsno overlap
DiscoveryInterviewsOpportunityCustomer
SynthesisQualitativeRoot cause
EventsBlueprintDomain-Driven DesignBehavior
DiscoveryOutcomesExperimentsOpportunity
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