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Criterion
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Affinity Diagramming
UX Research
Affinity Diagramming
A paper-based illustration representing Event Modeling with its core stages and visible working result.
Knowledge Modeling
Event Modeling
Empathy Mapping
UX Research
Empathy Mapping
Purposedifferent
When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.Event Modeling connects business workflows with commands, events, and views into one coherent mental model. It helps design behavior, UI, and technical slices from the same underlying logic.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.
Complexitydifferent
MediumLowMediumLow
Timedifferent
30-60 min je Interview45–90 min2-6 h30–60 min
Participantsdifferent
5-12 Interviews3-102-84-8
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop
Outputdifferent
Interview Notes, Opportunity Themes, Customer QuotesTheme clusters, Insight statements, Opportunity areasEvent Model, UI Flow, Commands, Read ModelsEmpathy Map, Assumptions List, Research Gaps
Tagsno overlap
DiscoveryInterviewsOpportunityCustomer
SynthesisQualitativeRoot cause
EventsBlueprintDomain-Driven DesignBehavior
SynthesisQualitativeWorkshop
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