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Criterion
A paper-based illustration representing OKRs with its core stages and visible working result.
Product Strategy
OKRs
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
A paper-based illustration representing North Star Metric with its core stages and visible working result.
Growth
North Star Metric
Paper illustration of Goal Question Metric with its method-specific working model.
Engineering
Goal Question Metric
Purposedifferent
When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When product teams track many metrics, the view of the actual customer outcome easily gets lost. A North Star Metric bundles growth, usage, and value contribution into one signal that makes the system's direction visible.Helps clarify technical problems, hypotheses, and next steps in concrete terms. It breaks a technical problem into testable parts. The result is captured as a GQM table and metric briefs.
Complexitydifferent
MediumLowMediumMedium
Timedifferent
1-2 h Setup1-5 Tage1-2 h90-180 min
Participantsdifferent
2-20Nutzertraffic3-83-6
Formatdifferent
Workshop + asyncAsyncWorkshop + asyncWorkshop
Outputdifferent
OKR set, Measurement plan, Review cadenceInterest Metrics, Conversion Signal, Learning NoteNorth Star metric, Input metric tree, Measurement cadenceGQM Table, Metric Profiles
Tagsno overlap
GoalsAlignmentOutcomesMeasurement
ValidationExperimentsDemandGrowth
GrowthMetricsAlignmentRetention
MetricsMeasurementEngineeringAlignment
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