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| Criterion |  Product Strategy OKRs |  Product Strategy SMART Goals |  Growth Funnel Analysis |  Growth Flywheel |
|---|---|---|---|---|
Purposedifferent | When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review. | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. |
Complexitydifferent | Medium | Low | Medium | Medium |
Timedifferent | 1-2 h Setup | 15-30 min | 1-3 h | 60-120 min |
Participantsdifferent | 2-20 | 1-8 | 1-5 | 3-8 |
Formatdifferent | Workshop + async | Workshop + async | Async | Workshop |
Outputdifferent | OKR set, Measurement plan, Review cadence | SMART Goal, Measurement Note, Deadline | Funnel report, Drop-off analysis, Optimization hypotheses | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog |
Tagsno overlap | GoalsAlignmentOutcomesMeasurement | GoalsPlanningMeasurementAlignment | AnalyticsConversionGrowth | GrowthRetentionConversion |