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| Criterion |  Product Strategy OKRs |  Product Strategy SMART Goals |  Product Discovery Assumption Mapping |  Decision Making Assumption Surfacing |
|---|---|---|---|---|
Purposedifferent | When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review. | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. |
Complexitydifferent | Medium | Low | Medium | Low |
Timedifferent | 1-2 h Setup | 15-30 min | 45-60 min | 45-90 min |
Participantsdifferent | 2-20 | 1-8 | 2-8 | 2-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | OKR set, Measurement plan, Review cadence | SMART Goal, Measurement Note, Deadline | Assumption map, Test backlog, Risk ranking | Assumption List, Critical Assumptions, Learning Plan |
Tagsno overlap | GoalsAlignmentOutcomesMeasurement | GoalsPlanningMeasurementAlignment | AssumptionsRiskExperimentsValidation | AssumptionsRiskDecisionDiscovery |