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| Criterion |  Product Strategy OKRs |  Product Strategy SMART Goals |  Product Discovery Assumption Mapping |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review. | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Low | Medium | High |
Timedifferent | 1-2 h Setup | 15-30 min | 45-60 min | 1-4 Wochen |
Participantsdifferent | 2-20 | 1-8 | 2-8 | 1-6 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Async |
Outputdifferent | OKR set, Measurement plan, Review cadence | SMART Goal, Measurement Note, Deadline | Assumption map, Test backlog, Risk ranking | Experiment results, Decision log, Learning summary |
Tagsno overlap | GoalsAlignmentOutcomesMeasurement | GoalsPlanningMeasurementAlignment | AssumptionsRiskExperimentsValidation | ExperimentsGrowthAnalyticsValidation |