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| Criterion | ![]() Product Strategy OKRs | ![]() Product Strategy KPI Tree | ![]() Business Strategy Strategy Map | ![]() Business Strategy Balanced Scorecard |
|---|---|---|---|---|
Purposedifferent | When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. | A Strategy Map translates strategy into a few connected objectives across perspectives such as finance, customers, processes, and learning. This makes visible which capabilities and activities are meant to drive which results. | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. |
Complexitydifferent | Medium | Medium | Medium | High |
Timedifferent | 1-2 h Setup | 90-180 min initial, dann laufend | 2-4 h workshop plus review | Halber Tag bis mehrere Wochen |
Participantsdifferent | 2-20 | 3-8 | 4-10 | 4-12 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | OKR set, Measurement plan, Review cadence | KPI Tree, Owner List | Strategy Map, Objective Set, Cause-Effect Hypotheses | Balanced Scorecard, Strategic Measures, Initiative Map |
Tagsno overlap | GoalsAlignmentOutcomesMeasurement | MetricsStrategyAlignmentMeasurement | AlignmentExecutionGoalsCausality | StrategyMetricsExecution |



