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| Criterion |  Product Strategy OKRs |  Growth Funnel Analysis |  Product Strategy SMART Goals |  Engineering Goal Question Metric |
|---|---|---|---|---|
Purposedifferent | When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. | Helps clarify technical problems, hypotheses, and next steps in concrete terms. It breaks a technical problem into testable parts. The result is captured as a GQM table and metric briefs. |
Complexitydifferent | Medium | Medium | Low | Medium |
Timedifferent | 1-2 h Setup | 1-3 h | 15-30 min | 90-180 min |
Participantsdifferent | 2-20 | 1-5 | 1-8 | 3-6 |
Formatdifferent | Workshop + async | Async | Workshop + async | Workshop |
Outputdifferent | OKR set, Measurement plan, Review cadence | Funnel report, Drop-off analysis, Optimization hypotheses | SMART Goal, Measurement Note, Deadline | GQM Table, Metric Profiles |
Tagsno overlap | GoalsAlignmentOutcomesMeasurement | AnalyticsConversionGrowth | GoalsPlanningMeasurementAlignment | MetricsMeasurementEngineeringAlignment |