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| Criterion |  Product Strategy OKRs |  Growth Funnel Analysis |  Growth North Star Metric |  Engineering Goal Question Metric |
|---|---|---|---|---|
Purposedifferent | When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When product teams track many metrics, the view of the actual customer outcome easily gets lost. A North Star Metric bundles growth, usage, and value contribution into one signal that makes the system's direction visible. | Helps clarify technical problems, hypotheses, and next steps in concrete terms. It breaks a technical problem into testable parts. The result is captured as a GQM table and metric briefs. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 1-2 h Setup | 1-3 h | 1-2 h | 90-180 min |
Participantsdifferent | 2-20 | 1-5 | 3-8 | 3-6 |
Formatdifferent | Workshop + async | Async | Workshop + async | Workshop |
Outputdifferent | OKR set, Measurement plan, Review cadence | Funnel report, Drop-off analysis, Optimization hypotheses | North Star metric, Input metric tree, Measurement cadence | GQM Table, Metric Profiles |
Tagsno overlap | GoalsAlignmentOutcomesMeasurement | AnalyticsConversionGrowth | GrowthMetricsAlignmentRetention | MetricsMeasurementEngineeringAlignment |