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| Criterion |  Product Strategy OKRs |  Product Strategy Counter Metrics |  Growth A/B Testing |  Engineering Goal Question Metric |
|---|---|---|---|---|
Purposedifferent | When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review. | When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | Helps clarify technical problems, hypotheses, and next steps in concrete terms. It breaks a technical problem into testable parts. The result is captured as a GQM table and metric briefs. |
Complexitydifferent | Medium | Low | High | Medium |
Timedifferent | 1-2 h Setup | 30-60 min | 1-4 Wochen | 90-180 min |
Participantsdifferent | 2-20 | 2-6 | 1-6 | 3-6 |
Formatdifferent | Workshop + async | Workshop + async | Async | Workshop |
Outputdifferent | OKR set, Measurement plan, Review cadence | Counter Metric List, Guardrail Definitions | Experiment results, Decision log, Learning summary | GQM Table, Metric Profiles |
Tagsno overlap | GoalsAlignmentOutcomesMeasurement | MetricsMeasurementStrategyExperiments | ExperimentsGrowthAnalyticsValidation | MetricsMeasurementEngineeringAlignment |