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Criterion
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Views and Beyond method illustration showing its working structure
Architecture
Views and Beyond
Paper illustration of two considered options leading to a decision record with a marked status and visible consequences.
Architecture
Architecture Decision Record
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
Purposedifferent
Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.Views and Beyond organizes architecture into several views so no single diagram has to do everything at once. This makes it possible to choose the representation that fits the stakeholder's question.An ADR permanently records an architecture decision with context, trade-offs, and consequence. It creates continuity for later changes because the decision path stays traceable.For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service.
Complexitydifferent
HighMediumLowHigh
Timedifferent
Mehrere Wochen1-3 Tage15-45 min1 Tag bis mehrere Wochen
Participantsdifferent
2-6 researchers plus sample1-41-34-10
Formatdifferent
Workshop + asyncWorkshop + asyncAsyncWorkshop
Outputdifferent
Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypothesesArchitecture Views, Cross-view Notes, RationaleADR File, Decision Log, RationaleProblem Statement, Prototype, Test Learnings
Tagsno overlap
OutcomesInnovationResearchQuantitative
DocumentationStakeholdersArchitecture
ArchitectureRationaleDocumentationGovernance
InnovationPrototypeResearch
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