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| Criterion |  Product Discovery Outcome-Driven Innovation |  UX Research User Interviews |  Product Discovery Opportunity Interview |  UX Design Lean UX Canvas |
|---|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | The Lean UX Canvas helps clarify user behavior, touchpoints, and concept decisions. It makes assumptions and desired outcomes visible and captures the result as a completed canvas, hypothesis list, and first experiment. |
Complexitydifferent | High | Low | Medium | Medium |
Timedifferent | Mehrere Wochen | 30–60 min per interview | 30-60 min je Interview | 2-3 h |
Participantsdifferent | 2-6 researchers plus sample | 1 participant per interview | 5-12 Interviews | 3-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Interview Notes, Themes, Insight Summary | Interview Notes, Opportunity Themes, Customer Quotes | Completed Lean UX Canvas, Hypothesis list, First experiment |
Tagsno overlap | OutcomesInnovationResearchQuantitative | QualitativeResearchCustomerDiscovery | DiscoveryInterviewsOpportunityCustomer | CanvasHypothesisOutcomesDiscovery |