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Criterion
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Empathy Mapping
UX Research
Empathy Mapping
EventStorming on a long working surface: colored event cards form a business flow, friction points are marked, and a boundary separates different areas of responsibility.
Domain Modeling
EventStorming
Purposedifferent
Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When a domain consists of many events, rules, and states, it creates a shared modeling space for the team. It bundles language, flows, and boundaries before domain knowledge fragments into siloed views.
Complexitydifferent
HighLowLowMedium
Timedifferent
Mehrere Wochen30–60 min per interview30–60 min2-8 h
Participantsdifferent
2-6 researchers plus sample1 participant per interview4-85-12
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop
Outputdifferent
Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypothesesInterview Notes, Themes, Insight SummaryEmpathy Map, Assumptions List, Research GapsEvent Timeline, Ubiquitous Language, Boundaries, Open Questions
Tagsno overlap
OutcomesInnovationResearchQuantitative
QualitativeResearchCustomerDiscovery
SynthesisQualitativeWorkshop
Domain-Driven DesignEventsDiscoveryWorkshop
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