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| Criterion |  Product Discovery Outcome-Driven Innovation |  Decision Making Trade-off Analysis |  Innovation Design Thinking |  Decision Making Decision Framing Workshop |
|---|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | With limited resources, quality, speed, cost, and risk almost always compete with each other. Trade-off Analysis makes these tensions explicit and prevents decisions from producing hidden side effects. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | When a decision is poorly framed, even good answers deliver little value. A Decision Framing Workshop sharpens the problem, goal, and boundaries before the actual weighing begins. |
Complexitydifferent | High | Medium | High | Medium |
Timedifferent | Mehrere Wochen | 45-120 min | 1 Tag bis mehrere Wochen | 60-120 min |
Participantsdifferent | 2-6 researchers plus sample | 2-8 | 4-10 | 4-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Trade-off Matrix, Criteria List, Decision Rationale, Accepted Downsides | Problem Statement, Prototype, Test Learnings | Decision Frame, Decision Question, Criteria List, Evidence Plan |
Tagsno overlap | OutcomesInnovationResearchQuantitative | TradeoffsDecisionCriteriaOptions | InnovationPrototypeResearch | Decision framingAlignmentCriteriaOptions |