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| Criterion |  Product Discovery Outcome-Driven Innovation |  Business Strategy Three Horizons |  Product Discovery Smoke Test |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | High | Medium | Low | High |
Timedifferent | Mehrere Wochen | Halbtags-Workshop, dann iterativ | 1-5 Tage | 1-4 Wochen |
Participantsdifferent | 2-6 researchers plus sample | 3-12 | Nutzertraffic | 1-6 |
Formatdifferent | Workshop + async | Workshop | Async | Async |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Horizon map, Portfolio view, Initiatives per horizon, Resource plan | Interest Metrics, Conversion Signal, Learning Note | Experiment results, Decision log, Learning summary |
Tagsno overlap | OutcomesInnovationResearchQuantitative | StrategyInnovationPortfolioForesight | ValidationExperimentsDemandGrowth | ExperimentsGrowthAnalyticsValidation |