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| Criterion | ![]() Product Discovery Outcome-Driven Innovation | ![]() Product Discovery Test Card | ![]() Product Discovery Riskiest Assumption Test | ![]() Product Discovery Assumption Mapping |
|---|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | When an idea hinges on one critical unknown, it prioritizes testing that exact piece of uncertainty first. It separates problem, assumption, solution, and evidence. The result is captured as a prioritized list of assumptions, a test plan, and a result report. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitydifferent | High | Low | Medium | Medium |
Timedifferent | Mehrere Wochen | 20-35 min | 1-2 Wochen pro Iteration | 45-60 min |
Participantsdifferent | 2-6 researchers plus sample | 1-5 | 2-6 | 2-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Test Card with a pre-set threshold | Prioritized Assumption List, Test Plan, Results Report | Assumption map, Test backlog, Risk ranking |
Tagsno overlap | OutcomesInnovationResearchQuantitative | ExperimentsValidationDiscoveryHypothesis | ExperimentsValidationDiscoveryAssumptions | AssumptionsRiskExperimentsValidation |



