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Criterion
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Paper illustration of a Test Card with four fields for hypothesis, test, metric, and success threshold.
Product Discovery
Test Card
Paper illustration of MVP Test Matrix with a method-specific labelled workspace.
Product Discovery
MVP Test Matrix
Paper illustration of Lean UX Canvas with its method-specific working model.
UX Design
Lean UX Canvas
Purposedifferent
Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success.When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan.The Lean UX Canvas helps clarify user behavior, touchpoints, and concept decisions. It makes assumptions and desired outcomes visible and captures the result as a completed canvas, hypothesis list, and first experiment.
Complexitydifferent
HighLowMediumMedium
Timedifferent
Mehrere Wochen20-35 min45-75 min2-3 h
Participantsdifferent
2-6 researchers plus sample1-52-83-8
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypothesesTest Card with a pre-set thresholdTest Matrix, Test PlanCompleted Lean UX Canvas, Hypothesis list, First experiment
Tagsno overlap
OutcomesInnovationResearchQuantitative
ExperimentsValidationDiscoveryHypothesis
ExperimentsValidationDiscoveryOptions
CanvasHypothesisOutcomesDiscovery
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