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| Criterion | ![]() Product Discovery Outcome-Driven Innovation | ![]() Business Strategy SWOT Analysis | ![]() Product Strategy Impact Mapping | ![]() Business Strategy PESTLE Analysis |
|---|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends. |
Complexitydifferent | High | Low | Medium | Medium |
Timedifferent | Mehrere Wochen | 30-60 min | 45-90 min | 1-3 h |
Participantsdifferent | 2-6 researchers plus sample | 3-12 | 3-8 | 2-10 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop + async |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | SWOT matrix, Strategic options, Action list | Impact Map, Outcome Hypotheses, Delivery Options | PESTLE Map, External Risks, Strategic Questions |
Tagsno overlap | OutcomesInnovationResearchQuantitative | StrategyAnalysisMarketPositioning | OutcomesStrategyBehaviorPlanning | StrategyMarketAnalysis |



