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| Criterion |  Product Discovery Outcome-Driven Innovation |  UX Research Surveys |  Product Discovery MVP Test Matrix |  Product Discovery Opportunity Solution Tree |
|---|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. | When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan. | When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure. |
Complexitydifferent | High | Medium | Medium | Medium |
Timedifferent | Mehrere Wochen | 3-14 Tage | 45-75 min | 1-2 h Setup, laufend |
Participantsdifferent | 2-6 researchers plus sample | 50+ | 2-8 | 2-6 |
Formatdifferent | Workshop + async | Async | Workshop | Workshop + async |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Survey Results, Charts, Segment Insights | Test Matrix, Test Plan | Opportunity Solution Tree, Experiment Backlog, Learning Log |
Tagsno overlap | OutcomesInnovationResearchQuantitative | QuantitativeResearchValidation | ExperimentsValidationDiscoveryOptions | DiscoveryOutcomesExperimentsOpportunity |