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| Criterion |  Product Discovery Outcome-Driven Innovation |  UX Design Storyboarding |  UX Research Usability Testing |  Innovation Design Sprint |
|---|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When a usage scenario needs to become understandable early, it condenses situations, context, and flow into a legible sequence. It helps check concept ideas before anything gets built. | When a product is built but people get stuck on tasks, usability testing shows the friction at concrete points. Observed use instead of self-report makes visible where orientation, understanding, or interaction breaks down. | When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess. |
Complexitydifferent | High | Medium | Medium | High |
Timedifferent | Mehrere Wochen | 30-90 min | 1-2 h je Session | 4-5 Tage |
Participantsdifferent | 2-6 researchers plus sample | 1-8 | Based on research question | 5-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Storyboard, Concept Narrative, Testable Assumptions | Usability Issues, Severity List, Recommendations | Prototype, Test Findings, Decision Rationale |
Tagsno overlap | OutcomesInnovationResearchQuantitative | VisualizationConceptsSequencePrototype | ValidationUXPrototype | Design sprintPrototypeValidationInnovation |