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| Criterion |  Product Discovery Outcome-Driven Innovation |  UX Design Storyboarding |  Architecture Architecture Decision Record |  Innovation Design Thinking |
|---|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When a usage scenario needs to become understandable early, it condenses situations, context, and flow into a legible sequence. It helps check concept ideas before anything gets built. | An ADR permanently records an architecture decision with context, trade-offs, and consequence. It creates continuity for later changes because the decision path stays traceable. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. |
Complexitydifferent | High | Medium | Low | High |
Timedifferent | Mehrere Wochen | 30-90 min | 15-45 min | 1 Tag bis mehrere Wochen |
Participantsdifferent | 2-6 researchers plus sample | 1-8 | 1-3 | 4-10 |
Formatdifferent | Workshop + async | Workshop + async | Async | Workshop |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Storyboard, Concept Narrative, Testable Assumptions | ADR File, Decision Log, Rationale | Problem Statement, Prototype, Test Learnings |
Tagsno overlap | OutcomesInnovationResearchQuantitative | VisualizationConceptsSequencePrototype | ArchitectureRationaleDocumentationGovernance | InnovationPrototypeResearch |