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| Criterion |  Product Discovery Outcome-Driven Innovation |  Innovation Starbursting |
|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | Helps clarify ideas, open questions, and testable next steps in concrete terms. It opens the thinking space, collects ideas, and leads to testable options. The result is captured as a star-shaped question map, question list, and assumption list. |
Complexitydifferent | High | Low |
Timedifferent | Mehrere Wochen | 30-60 min |
Participantsdifferent | 2-6 researchers plus sample | 3-10 |
Formatsame | Workshop + async | Workshop + async |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Star-Shaped Question Map, Question List, Assumption List |
Tagsno overlap | OutcomesInnovationResearchQuantitative | BrainstormingIdeationWorkshopDiscovery |
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