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| Criterion |  Product Discovery Outcome-Driven Innovation |  Product Discovery Solution Interview |  Product Discovery Opportunity Interview |  Product Discovery Problem Interview |
|---|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution. |
Complexitydifferent | High | Medium | Medium | Medium |
Timedifferent | Mehrere Wochen | 30-60 min je Interview | 30-60 min je Interview | 30-60 min je Interview |
Participantsdifferent | 2-6 researchers plus sample | 5-10 Interviews | 5-12 Interviews | 5-12 Interviews |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Solution Feedback, Objection List, Validation Notes | Interview Notes, Opportunity Themes, Customer Quotes | Problem Evidence, Risk Notes, Customer Segments |
Tagsno overlap | OutcomesInnovationResearchQuantitative | ValidationInterviewsPrototype | DiscoveryInterviewsOpportunityCustomer | DiscoveryInterviewsValidation |