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| Criterion |  Product Discovery Outcome-Driven Innovation |  Product Discovery Solution Interview |  Product Discovery Opportunity Interview |  Innovation Design Thinking |
|---|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. |
Complexitydifferent | High | Medium | Medium | High |
Timedifferent | Mehrere Wochen | 30-60 min je Interview | 30-60 min je Interview | 1 Tag bis mehrere Wochen |
Participantsdifferent | 2-6 researchers plus sample | 5-10 Interviews | 5-12 Interviews | 4-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Solution Feedback, Objection List, Validation Notes | Interview Notes, Opportunity Themes, Customer Quotes | Problem Statement, Prototype, Test Learnings |
Tagsno overlap | OutcomesInnovationResearchQuantitative | ValidationInterviewsPrototype | DiscoveryInterviewsOpportunityCustomer | InnovationPrototypeResearch |