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| Criterion |  Product Discovery Outcome-Driven Innovation |  Product Discovery Smoke Test |  Operations MORT Analysis |  Operations Family Tree Analysis |
|---|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | For a safety-relevant event or a system with high protection requirements, the method examines where controls failed. It exposes both technical and organizational gaps. | For a series of incidents with a similar pattern, the method arranges individual events as branches of a common origin. It makes visible which conditions keep recurring. |
Complexitydifferent | High | Low | High | Medium |
Timedifferent | Mehrere Wochen | 1-5 Tage | Mehrere Tage bis Wochen | 2-4 h |
Participantsdifferent | 2-6 researchers plus sample | Nutzertraffic | 2-6 | 2-6 |
Formatdifferent | Workshop + async | Async | Workshop + async | Workshop + async |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Interest Metrics, Conversion Signal, Learning Note | MORT Worksheets, Findings per Branch, Corrective Actions, Systemic Recommendations | Family Tree Diagram, Pattern Notes, Systemic Measures |
Tagsno overlap | OutcomesInnovationResearchQuantitative | ValidationExperimentsDemandGrowth | Root causeSafetySystemicIncident | Root causePatternsIncidentSystemic |