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| Criterion |  Product Discovery Outcome-Driven Innovation |  Product Discovery Smoke Test |  Product Discovery Assumption Mapping |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | High | Low | Medium | High |
Timedifferent | Mehrere Wochen | 1-5 Tage | 45-60 min | 1-4 Wochen |
Participantsdifferent | 2-6 researchers plus sample | Nutzertraffic | 2-8 | 1-6 |
Formatdifferent | Workshop + async | Async | Workshop + async | Async |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Interest Metrics, Conversion Signal, Learning Note | Assumption map, Test backlog, Risk ranking | Experiment results, Decision log, Learning summary |
Tagsno overlap | OutcomesInnovationResearchQuantitative | ValidationExperimentsDemandGrowth | AssumptionsRiskExperimentsValidation | ExperimentsGrowthAnalyticsValidation |