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| Criterion |  Product Discovery Outcome-Driven Innovation |  Product Discovery Smoke Test |  Architecture arc42 |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | arc42 structures architecture knowledge so teams can document system, decisions, and risks consistently. The template builds a living understanding of the architecture instead of scattered notes. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | High | Low | Low | High |
Timedifferent | Mehrere Wochen | 1-5 Tage | 1-2 Tage | 1-4 Wochen |
Participantsdifferent | 2-6 researchers plus sample | Nutzertraffic | 1-4 | 1-6 |
Formatdifferent | Workshop + async | Async | Workshop + async | Async |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Interest Metrics, Conversion Signal, Learning Note | Architecture Document, Context View, Runtime View, Deployment View | Experiment results, Decision log, Learning summary |
Tagsno overlap | OutcomesInnovationResearchQuantitative | ValidationExperimentsDemandGrowth | ArchitectureDocumentationCommunication | ExperimentsGrowthAnalyticsValidation |